“STILL Sukhumvit 20”: The Epitome of Understated Luxury in Bangkok’s Thriving Real Estate Market
Bangkok, Thailand – January 15, 2026 – In a bold testament to the enduring allure of Thailand’s luxury real estate, SC Asset, a distinguished developer renowned for its discerning approach to urban living, has unveiled its latest masterpiece, “STILL Sukhumvit 20.” This ultra-luxury condominium project, commanding a price point that marks the highest in the company’s decade-long portfolio, is a clear indicator of the robust performance and continued growth potential within the high-end property sector in 2026 and beyond. The project’s pre-sale success, with an impressive 60% of units already snapped up, underscores a discerning buyer appetite for exclusivity, tranquility, and unparalleled design in the heart of Bangkok.
A Sanctuary of Serenity: The Genesis of STILL Sukhumvit 20
The vision behind STILL Sukhumvit 20 is deeply rooted in the concept of “Quiet Luxury,” a philosophy that resonates profoundly with today’s sophisticated urbanite. Inspired by the inherent elegance and timeless charm of traditional “Baan Sukhumvit” (Sukhumvit Homes), the project eschews ostentatious displays for a refined aesthetic that prioritizes understated sophistication and serene living. This distinctive approach, meticulously crafted by SC Asset, aims to provide residents with a sanctuary of calm amidst the city’s vibrant energy, offering an elevated living experience that speaks volumes through its subtle elegance.
Mr. Natthapong Kunakorntanatorn, Chief Executive Officer of SC Asset Corporation Public Company Limited, articulated the company’s strategic foresight. “Over the past three years, SC Asset has consistently achieved an average annual sales revenue of approximately THB 60 billion for landed properties and high-rise condominiums priced above THB 30 million in Bangkok and its surrounding metropolitan areas. In 2025, we proudly maintained our position as the undisputed market leader with a 22% market share. This sustained success is a direct result of our unwavering commitment to quality, our deep understanding of the luxury segment cultivated over two decades of experience, and our ability to anticipate evolving market demands.”
The strategic acquisition of a prime land parcel on Sukhumvit 20, a location synonymous with prestige and connectivity, served as the genesis for STILL Sukhumvit 20. Its proximity to the iconic EM District—comprising Emporium, EmQuartier, and the soon-to-open EMSphere—positions the development at the nexus of Bangkok’s most coveted lifestyle and retail hubs. “STILL has emerged from an intensive brainstorming process,” Mr. Natthapong explained. “It represents the embodiment of serene luxury, a coveted attribute in today’s frenetic world. We are witnessing a paradigm shift, where the desire for quiet sophistication is supplanting the allure of fleeting trends. This is the essence of minimalism, the art of luxurious living, which forms the core concept of this exceptional project.”
Unveiling Unparalleled Exclusivity: Design and Specifications
STILL Sukhumvit 20 stands as a 30-story residential tower, meticulously designed to house a select community of only 124 private residences. The development occupies a generous land area of 2-0-87.4 rai (approximately 0.8 acres) directly on Sukhumvit Road, a mere 200 meters from the EM District. Each unit is granted the privilege of a private lift, ensuring seamless and discreet access, a hallmark of true luxury living.
Ms. Kanokorn Limkhamnert, Managing Director of High-Rise Development and International Customer Group at SC Asset Corporation Public Company Limited, elaborated on the project’s offerings. “STILL Sukhumvit 20 is crafted for discerning individuals who value privacy, space, and an unparalleled living experience. Unit sizes are generous, starting with spacious two-bedroom residences ranging from 85 to 124 square meters. For those seeking more expansive living, our three-bedroom configurations span from 134 to 218 square meters. The Corner Suites offer even greater indulgence with 217 to 235 square meters of meticulously designed space. Furthermore, our Junior Penthouses provide an opulent retreat of 163 to 321 square meters.”
The pinnacle of this exclusive offering is the Penthouse collection, with two magnificent units each spanning an impressive 439 square meters. These grand residences are presented at a remarkable THB 250 million per unit, setting a new benchmark as the most expensive condominium units launched by SC Asset in the past decade, a distinction previously held by the prestigious “28 CHIDLOM” project.
The project boasts an array of world-class amenities designed to cater to every facet of a luxurious lifestyle. Residents can enjoy the convenience of conventional parking, with an exceptional parking ratio of 175%, ensuring ample space for their vehicles. Recognizing the evolving needs of modern homeowners, STILL Sukhumvit 20 is a pet-friendly development, allowing residents to share their sophisticated living spaces with their beloved companions. Complementing these features is a 24-hour branded residence concierge service, providing bespoke assistance and ensuring a seamless living experience, akin to that found in the world’s finest hotels. The meticulously planned facilities are designed to foster a sense of community while upholding the highest standards of privacy and exclusivity.
Navigating the Evolving Real Estate Landscape of 2026
Ms. Kanokorn offered her expert perspective on the current real estate market in Thailand. “The property market in 2026, while presenting certain headwinds, is also characterized by a significant surge in project launches, many of which were deferred from the previous year. This influx of supply naturally intensifies competition. Beyond the prevailing economic conditions that necessitate a cautious approach to investment, site selection, and financial evaluation, developers are compelled to undertake more rigorous market research and develop unique selling propositions to capture consumer interest amidst this heightened competition.”
“While SC Asset benefits from a robust base of affluent clientele and consistently positive reception of our product portfolio, the market is currently grappling with an oversupply in certain segments and a notably high loan rejection rate. These challenges pose significant obstacles to prospective homeowners seeking to acquire their dream residences. We are hopeful for government initiatives that can alleviate these credit-related hurdles, thereby enabling a larger segment of genuinely interested buyers to fulfill their aspirations of homeownership,” she added.
SC Asset currently manages a portfolio of seven ongoing projects, boasting an average sales rate of 70%. The company has a strong backlog of approximately THB 6 billion in recognized revenue projected for 2026. Looking ahead, SC Asset plans to launch two new projects this year, targeting both the ultra-luxury and upper-mid-tier market segments. “We continue to observe strong demand for properties priced between THB 120,000 to THB 150,000 per square meter, though this is highly contingent on the specific project’s location, design, and value proposition,” Ms. Kanokorn concluded.
The launch of STILL Sukhumvit 20 is more than just a real estate development; it is a statement about the enduring value of quality, design, and exclusivity in Thailand’s dynamic urban landscape. It signals a maturing market that increasingly prioritizes substance over spectacle, a trend that SC Asset has expertly anticipated and masterfully executed. This project is poised to become a landmark address, attracting those who seek not just a home, but a legacy.
For those who envision a life of refined tranquility and unparalleled urban convenience, the opportunity to experience the understated luxury of STILL Sukhumvit 20 awaits. Discover a new standard of living in the heart of Bangkok and explore how this exceptional development can elevate your lifestyle.
